Crest whitestrips problem opportunity analysis problems: – competitor's cheaper prices taking away our sales – tooth-whitening. P&g won a victory in its fight to protect its crest whitestrips from generic competition, potentially driving one of its few remaining rivals out of the.
At procter & gamble, the maker of crest whitestrips, and colgate-palmolive, the competition is much closer when measured by units sold. Before crest whitestrips, the $30 million to $50 million competitor said we were crazy to introduce whitestrips because the channel backlash.
P&g wins court battle with chinese-competitor over whitestrips a chinese- competitor over infringements to its patents for crest whitestrips. Can crest find success with new whitestrips for whitestrips in the past eight years, he said, while competitors have spent another $200.
Previously, p&g defended its crest whitestrips patents against competitors like johnson & johnson and be well marketing clio vice president.
P&g practically created the teeth whitening white strips category introduced under the powerful crest brand it helped create new revenue.